Sales and the art of storytelling

Sales and the art of storytelling

People aren’t buying what you’re selling, they’re buying you and your stories In our media saturated world, cutting a path through the forest of fake news and content clutter can be a herculean task. Even now, as I sit down to write this post, I’m pausing to wonder...
Once bitten, twice smart

Once bitten, twice smart

In my day-to-day activities, I spend an inordinate amount of time talking to customers and C-suite decision makers on behalf of technology vendors. I’m usually there after the dust has settled on the deal and the scars have begun to heal. My role as an...