The Trinity Blog
Voted one of the Top 50 Sales Blogs in the world for the past 7 years by Top Sales World magazine, each article is written with a simple goal in mind: To engage, educate, or inspire readers, stimulate conversation and debate, and continually challenge the status quo.
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How to add value by ditching the discount
Everyone wants and deserves a good deal. But a ‘good deal’ doesn’t mean the cheapest price. In sales, sometimes we default to providing a discount because in the absence of anything else, the …
I had my first home haircut in about 40 years the other day. They say ‘necessity is the mother of invention’ and entering week 7 of lockdown with a shaggy mane and no prospect of a haircut, I was definitely in need.
Earning the moniker ‘sales professional’
On the 23rd of November 1996, a player called Ali Dia made his professional debut in the English Premiership for Southampton. Coming on as a substitute in the 32nd minute, he proceeded to …
Winning the one percenters
You don’t win or lose in sales because you’re 50% better or 50% worse than your competition. You win or lose by tiny increments that add up throughout the entire sales cycle.
How to avoid sounding desperate in sales
“I really struggle to keep the desperation out of my voice”. A salesperson confessed this to me recently, about prospecting and making cold calls. Like so many other salespeople at the moment, he’s …
My top 10 LinkedIn tips
I was lucky enough to make the list of Top 100 LinkedIn Sales Voices list again, as curated by Scott Ingram, coming in at number 86 this time. In case it helps with your LinkedIn strategy, I thought I’d unpack a few of the LinkedIn tips …
Reflections on the 10-year anniversary of Trinity
As I pause to reflect on this 10-year milestone, I thought I might share a few reflections from the road, for any cubicle escapees out there, plotting their own course to freedom.
The 3 P’s to run a great meeting
When you start to analyse all the different factors that influence a great meeting, it can make your head spin. I know … I did it not so long ago and here’s what I realised.
Old World vs New World
As F2F events make a welcome return in the coming weeks and months, I’m fascinated to see what will have changed and what will remain the same? Which businesses will stick with the old world and which will embrace the new?
5 ways to avoid sticker shock
Sales is hard at the best of times, but avoiding ‘Sticker Shock’ is one of the simplest ways to be successful.
A question for better engagement
Here’s what I find puzzling! We all know great content when we see it. Scrolling through LinkedIn, it jumps out at you through the bland posts and sea of sameness.
Don’t underestimate what’s in front of you
Here’s a funny thing I’ve noticed working with lots of B2B companies over 20+ years in the industry … The majority of their sales activity and marketing content tends to be focused on new customers.
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