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To increase sales, are all leads created equal?

To increase sales, are all leads created equal?

by Cian McLoughlin | Apr 19, 2016 | Sales Tips and Tricks, Tools

Near the beginning of Orwell’s masterpiece, Animal Farm, the animals embrace the powerful philosophy that “All animals are created equal”. During my 20-year career in the B2B sales industry, the majority of sales organisations I know seemed to work on the basis that...

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