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5 ways to avoid sticker shock

5 ways to avoid sticker shock

by Cian McLoughlin | May 23, 2021 | Psychology of Buying, Sales Tips and Tricks

Sticker shock is a funny thing, isn’t it? There you are, engaged with your prospect. Some great meetings. Discovery calls. Deep dives. You get shortlisted. They ask for a proposal. You send it over and then … something changes? Suddenly they go cold or go quiet....
A question for better engagement

A question for better engagement

by Cian McLoughlin | May 15, 2021 | Sales Tips and Tricks

Here’s what I find puzzling! We all know great content when we see it. Scrolling through LinkedIn, it jumps out at you through the bland posts and sea of sameness. You read, watch or listen and think …”Yup, this person clearly knows what...

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